Can Tennis Help in Business?
Every week I tie up my shoes, slap on some sunscreen and put myself out there for another tennis match. I love it, because it makes me think, sweat, like and hate myself at times. But are the tennis...
View ArticleAlbert Einstein Was Wrong
Albert Einstein once asked, “if a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign? It’s a valid point. However, new research suggests clutter affects more than just...
View ArticleCreating the Best Workplace in 5 Easy Steps
Have you ever worked in a horrible workplace? You know the place I’m talking about — — the one where you scheduled that long overdue root canal just so you could get a few hours away from the office....
View ArticleIs organization all it’s cracked up to be?
Some thrive on it, some despise it, but organization has proven itself worthy and necessary to every individual and business. Kindergarten was the first time a teacher expressed the diligence it takes...
View ArticleBrand perception: VW vs. BMW?
On the surface, both car brands carry similar attributes. They’re both German. BMW (Barvarian Motor Works) was founded in 1917 from the ashes of an aircraft engine factory while Volkswagen, The...
View ArticleThree Ways to Simplify Your Workload and Enhance Your Productivity
When someone asks how you are, do you answer “busy?” As the summer season approaches, it seems everyone is on the go — attending community events, volunteering, going to networking events, speaking...
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The Ultimate Social Media Cheat Sheet
Ever-changing algorithms and policies are making social media management a pain in the you-know-what, making it even more challenging for businesses running their own social media campaigns to keep...
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Understanding the Marketing Funnel and Why It Matters for Your Marketing Efforts
We frequently reference the coveted “Marketing Funnel” in our discussions with existing and prospective clients. Why? Because it is a critical tool in understanding your audience’s buying processes and...
View Article4 Steps to Improve Your Company Culture in 2018
Written by Jordan Alvillar Company culture—a term that elicits either a “yay!” or an eye-roll among leadership circles for companies big and small. Though some may believe that the focus on company...
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Curious about the ‘Gram? Check Out these Instagram Tips.
A question we often get from clients is, “What’s the deal with Instagram? Should I incorporate it into my business strategy?” Our answer, of course, depends on the client’s marketing objectives and...
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